There’s no denying video is an effective form of online engagement. This is especially true if you’re looking to disseminate information to a specific audience through a video blog, or vlog. In fact, the effectiveness of video marketing in any form increased nearly 90 percent in 2015 alone. So, how can you take advantage of this craving for video and get more viewers to your vlog?
Check the Audio
Invest in an external microphone to make sure you’re getting quality sound since poor sound quality discourages viewers from sharing your vlog. If you’re going to use the built-in mic, pay attention to environmental factors like wind, if shooting outside, and background noise like air conditioning, when indoors. Besides, if your video blog doesn’t turn out as planned, you can always post as an audio clip.
Use Titles and Descriptions
Each video log should have a title similar to what you would use for a blog post. Make sure the title is relevant to what’s actually discussed or presented. Add a short description of each vlog post. Be sure the URL of the video post is the first line of your description for it. This will make it easier for browsers to find your post, which means you’re more likely to attract added viewers. As with titles, descriptions should be short and to-the-point. Throw in a couple of relevant words to make it clear to click-happy browsers what your latest vlog is covering.
Make It Easily Accessible
Enhance the power of what’s said in your video blog posts by having each post transcribed. While you may be able to do this yourself for short video posts, it can be a challenging task if you’re not adept at transcription. Closed captioning services can usually take care of any transcription and encoding that may be necessary must faster than it would take you to start and stop multiple times while trying to get everything down. Such companies often have editors on staff to make sure spelling and grammar are acceptable.
Highlight Specific Keywords and Phrases
If you’re going to opt for a transcript, pay attention to common keywords and phrases that can be highlighted to catch the eye of search engine crawlers. If you really want to make sure you’re hitting specific keywords and phrases, consider preparing a script for your vlog before you record it. This will give you a chance to focus on your points without sacrificing SEO potential. Read through any prepared script before you actually capture it to video to make sure it comes across as natural and not forced.
Choose the Right Distribution Channels
Using YouTube is a no-brainer for most people when it comes to video content; just make sure you promote your channel across your other online platforms. Encourage subscribers by organizing your previous video blogs and offering special content that’s only available to subscribers, which could be longer forms of your video posts if you usually edit what you post for length. Consider other distribution channels, many of which tend to have niche followings, but that’s sometimes a good thing — Vimeo, TubeMogul, and Blip.TV are just a few options also worth considering.
Mix Blog and Vlog Content
Reach potential readers and viewers from two sources at once with cross-promotional efforts. Use your vlog to promote your existing blog with links back to related content and use your blog to incorporate links back to new or relevant video posts.
As with anything online where you want to increase engagement, promotion is essential. Surprisingly, or may not so surprisingly, people are now spending more time checking out video content then social media content. Yet you can still effectively use your social media pages and traditional blog pages to promote your vlog posts. Sprinkle in some relevant keywords and appropriate descriptions and you’re likely to see a spike in viewers as long as you keep turning out fresh, focused video blog posts.