When you’ve created a video, you want others to be able to view it. You’ll link to your friends, family, clients or coworkers, but you need to gain more exposure for your video organically, so it can be discovered by a wider audience.
One of the best ways to get organic traffic and more exposure for your video is through search engine optimization. This will make your video stand out when viewers are searching for certain topics. Google owns YouTube so when you’re sharing the video on that platform, it’ll show up on the first page of search engines as long as you’re maximizing SEO.
Before you start worrying about the description, you need to consider the keywords that will bring people to your video. If you have a video about fly fishing, the keywords should be focused on fishing. An online keyword planner can help you narrow down your keywords to ones that are typed frequently by visitors to the search engines.
Once you’ve decided on your keywords, they should be added to the title. Make sure the title is compelling or fun, so it will gain clicks.
When you upload a video to YouTube, you’ll need to add a description. This is where you’ll add many of your keywords. Use the research you performed ahead of time to craft the best description with the most relevant keywords. The description should be detailed, and if you want to direct viewers to your website, add the URL in the description too.
You want to gain views of your videos. While you want people to gain information or be entertained by the videos, you want to gain views to appear higher in search results and gain more exposure. This can happen when you allow others to embed your videos on their websites or social media feeds.
How to Allow Embedding
When you upload your video to YouTube, you’ll see an option to allow others to embed the video. Under advanced settings you should see distribution options, which will let you choose whether to allow embedding of your video. You want to give people the option to share your video with others. It’s how videos can go viral on social media.
When you add annotations and closed captioning, you’re helping your video appeal to a larger audience and encouraging them to visit your website.
Pieces of text can be added directly onto your YouTube video. It will tell viewers where you’d like them to go next. It’s a great call to action that will keep your audience engaged with your channel.
To create an annotation, head to your video manager and choose the video you would like to edit. The down arrow next to the edit button will bring up a menu where you can choose annotations. Add the one you would like to accompany your video and make sure to apply changes when you’re done.
With over 80 percent of YouTube views coming from outside the U. S., you should consider adding closed captioning to your videos. It opens up your videos to a wider audience if you choose to have closed captioning for the hearing impaired too.
Closed captioning companies can create a file to be uploaded to your video manager. Once in the video manager, you can click the edit button to bring up the menu and select subtitles and closed captioning. This is where you’d add the created file. Once the file is uploaded, hit publish to see the changes.
It’s important that you add keywords as well as closed captioning and annotations to your video to gain extra exposure and have viewers find you organically through search engines.